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The bank has selected BlueOrange, an unusual combination of words, for its brand identity to intentionally place focus on being different.
The colour blue, a staple of technology, is combined with the colour orange – a symbol of organic growth – to create new associations: the bank is a financial institution that is ready for new solutions, ready to develop according to the future needs of the market.
The brand logo is designed as an arrangement of small points which, at a digital level of perception, symbolise a whole that is in constant development.
Read more about the Bank.